A. LANGE & SÖHNE PRODUCT CAMPAIGN:
THE SHARED PASSION
THE SHARED PASSION
Role: Art direction, creative concept
Agency: TLGG
Client: A. Lange & Söhne
Photographer: Tobias Wirth
Agency: TLGG
Client: A. Lange & Söhne
Photographer: Tobias Wirth
What it is
A lifestyle campaign for the A. Lange & Söhne ZEITWERK HONEYGOLD “Lumen”. The campaign marked the brand’s first move into a more expressive, storytelling-led space.
The idea
Show the part luxury usually hides: the craft. Instead of just presenting the finished watch, we focused on the process, precision, and obsession behind it.
My part
Drove concept and visual direction, translating the idea of craftsmanship into a series of detailed, tactile stills.
Why it matters
Shifted the narrative from status to substance, reinforcing that what people truly respect isn’t just owning a Lange, but understanding the craft behind it.
A lifestyle campaign for the A. Lange & Söhne ZEITWERK HONEYGOLD “Lumen”. The campaign marked the brand’s first move into a more expressive, storytelling-led space.
The idea
Show the part luxury usually hides: the craft. Instead of just presenting the finished watch, we focused on the process, precision, and obsession behind it.
My part
Drove concept and visual direction, translating the idea of craftsmanship into a series of detailed, tactile stills.
Why it matters
Shifted the narrative from status to substance, reinforcing that what people truly respect isn’t just owning a Lange, but understanding the craft behind it.
Campaign stills
Social media campaign
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