G-CLASS
STRONGER
THAN LIMITS
STRONGER
THAN LIMITS
Agency: team x
Client: Mercedes-Benz G-Class
Photographer: JOSSELIN
DP: Chris Schwarz
The G-Class team asked us to create a campaign that served as a reminder of what G-Class truly is; not a car for
Rodeo Drive or Notting Hill but rather for the wild. Built to last, to go beyond, a car that is Stronger Than Limits.
The idea
Take the G-Class to some of the most rugged terrain on earth (Iceland) to prove it’s capabilities. Drive them across
what feels like the edge of the earth, in a place untamed where most car’s wouldn’t or couldn’t dare go.
My part
Drove concept and directed the campaign from beginning to it’s rollout across social. My role was also to
establish the overall art direction and visual language with the goal of balancing grit and edge with
modern luxury sensibilites, leaning into ‘gorp-core’ for styling.
Why it matters
The most successful campaign across G-Class channels for 2025, leading to the concept now becoming an annual series.