KidSuper — Sean Kelly // Senior Art Director

MERCEDES-BENZ x KIDSUPERTHE MISCHIEVOUS
TALES OF KIDSUPER

Role: Senior Art Director
Agency: team x
Client: Mercedes-Benz
Director / Photographer: Global Studio
Animation: SHOTOPOP
Production: StinkFilms

AWARDS:
Shortlist - Berlin Commercial - Best Animation

KidSuper is a fashion label ran by New Yorker Colm Dillane. He’s known for his eclectic and eccentric clothes and shows. He and Mercedes-Benz collaborated in designing a one-off art car alongside a capsule clothing collection.

We took inspiration from 90’s Sunday morning superhero cartoons along with New York hip-hop iconography and legends like MF DOOM. The campaign was a success online, bridging the gap and unifying car culture and fashion in a way Mercedes-Benz has is celebrated for.