MERCEDES-BENZ x KIDSUPERTHE MISCHIEVOUS
TALES OF KIDSUPER
TALES OF KIDSUPER
Role: Art direction, creative concept, copywriter
Agency: team x
Client: Mercedes-Benz
Director / Photographer: Global Studio
Animation: SHOTOPOP
Production: StinkFilms
AWARDS:
Shortlist - Berlin Commercial - Best Animation
Agency: team x
Client: Mercedes-Benz
Director / Photographer: Global Studio
Animation: SHOTOPOP
Production: StinkFilms
AWARDS:
Shortlist - Berlin Commercial - Best Animation
What it is
A fashion campaign for a collaboration between KidSuper and Mercedes-Benz featuring a one-off art car and a capsule fashion collection.
The idea
90s Sunday morning superhero cartoons meets New York hip-hop culture, channeling icons like MF DOOM to create a bold, playful world that bridges KidSuper’s & Mercedes-Benz.
My part
Leading full creative, I shaped the concept from start to finish, defined the overall art direction, and translated the idea into campaign visuals and executions along with script copywriitng.
Why it matters
Bridged fashion and car culture and reinforces Mercedes-Benz’s credibility in both spaces. Featured across media outlets including Outlander, HighSnobiety, Culted and WWD.
A fashion campaign for a collaboration between KidSuper and Mercedes-Benz featuring a one-off art car and a capsule fashion collection.
The idea
90s Sunday morning superhero cartoons meets New York hip-hop culture, channeling icons like MF DOOM to create a bold, playful world that bridges KidSuper’s & Mercedes-Benz.
My part
Leading full creative, I shaped the concept from start to finish, defined the overall art direction, and translated the idea into campaign visuals and executions along with script copywriitng.
Why it matters
Bridged fashion and car culture and reinforces Mercedes-Benz’s credibility in both spaces. Featured across media outlets including Outlander, HighSnobiety, Culted and WWD.