A. LANGE & SÖHNE PRODUCT CAMPAIGN: THE MOST PRECIOUS
GIFT IS TIME
GIFT IS TIME
Role: Art direction, campaign integration
Agency: TLGG
Client: A. Lange & Söhne
Photographer: Florian Renner
Agency: TLGG
Client: A. Lange & Söhne
Photographer: Florian Renner
What it is
A global holiday campaign for A. Lange & Söhne, built around the idea of time as the most valuable gift.
The idea
Time is what we give to the people we love, it’s the most sentimental gift. The campaign positions Lange timepieces as symbols of time well spent.
My part
Led the concept and visual direction, with a strong focus on detail and craft, ensuring every still reflected the same precision and craftsmanship as the watches themselves.
Why it matters
Elevated the product into something more emotional that connects luxury with meaning, and craftsmanship with how we choose to spend our time.
A global holiday campaign for A. Lange & Söhne, built around the idea of time as the most valuable gift.
The idea
Time is what we give to the people we love, it’s the most sentimental gift. The campaign positions Lange timepieces as symbols of time well spent.
My part
Led the concept and visual direction, with a strong focus on detail and craft, ensuring every still reflected the same precision and craftsmanship as the watches themselves.
Why it matters
Elevated the product into something more emotional that connects luxury with meaning, and craftsmanship with how we choose to spend our time.