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MERCEDES-AMG LAUNCH EVENT:
WORLD OF THRILL



Role: Event concept, campaign integration
Agency: team x
Client: Mercedes-AMG
Photographer: Moise Youmba

The Mercedes-AMG GT 63 PRO is the GT’s sportiest customer model. To launch it, we wanted to create a big moment for only the closest people to AMG: owners, ambassadors and members of their motorsport family (and for every fan to experience digitally). We created an event that celebrated AMG’s heritage in motorsport, with the reveal as the main event – packed with as much thrill and energy as the car itself.

My role was to conceptualise not only an event but an event that eventually needed to become a global campaign, as the digital world premiere of the new AMG release.




Below are some excerpts from the event and car launch for AMG and Mercedes-Benz’s social media:




Launch content for social media: [click to play]