MERCEDES-AMG LAUNCH EVENT:
WORLD OF THRILL
WORLD OF THRILL
Role: Event concept, campaign integration
Agency: team x
Client: Mercedes-AMG
Photographer: Moise Youmba
Agency: team x
Client: Mercedes-AMG
Photographer: Moise Youmba
What it is
A launch campaign for the Mercedes-AMG GT 63 PRO, introduced through an exclusive motorsport-inspired event for AMG owners, ambassadors, and fans worldwide via digital premiere.
The idea
Make the launch feel like a homecoming for AMG’s inner circle—rooted in motorsport heritage, built around anticipation, and driven by the same intensity as the car itself.
My part
Conceptualised and owned the experience from the ground up by shaping it as both a physical event and a global digital campaign, designed to scale into the brand’s worldwide reveal moment.
Why it matters
It turned a product launch into a shared global experience, strengthening AMG’s connection to its community while amplifying the GT 63 PRO as a true expression of performance culture.
A launch campaign for the Mercedes-AMG GT 63 PRO, introduced through an exclusive motorsport-inspired event for AMG owners, ambassadors, and fans worldwide via digital premiere.
The idea
Make the launch feel like a homecoming for AMG’s inner circle—rooted in motorsport heritage, built around anticipation, and driven by the same intensity as the car itself.
My part
Conceptualised and owned the experience from the ground up by shaping it as both a physical event and a global digital campaign, designed to scale into the brand’s worldwide reveal moment.
Why it matters
It turned a product launch into a shared global experience, strengthening AMG’s connection to its community while amplifying the GT 63 PRO as a true expression of performance culture.
Below are some excerpts from the event and car launch for AMG and Mercedes-Benz’s social media:
Launch content for social media: [click to play]