MERCEDES-BENZ FOR CHILDREN’S DAY: “YOUR KIDS PERSONALISE IT”
Role: Film and creative direction, concept, production
Agency: team x
Client: Mercedes-Benz (Germany)
DOP: Sebastian Beyrer
Agency: team x
Client: Mercedes-Benz (Germany)
DOP: Sebastian Beyrer
What it is
Mercedes-Benz Germany wanted a film for Children’s Day on a shoestring budget.
The idea
Flip the idea of a “perfect” family car. Instead of keeping it pristine, we embraced the chaos by giving our star a green light to paint the car however he wanted.
My part
We had an incredibly small budget so I took on more of a Directorial role: handling casting, location scouting, styling, on-set direction, edit supervision, grading - pretty much every step of the way.
Why it matters
It’s not a huge campaign but it was one of my first for the client and it taught me quite a lot.
Mercedes-Benz Germany wanted a film for Children’s Day on a shoestring budget.
The idea
Flip the idea of a “perfect” family car. Instead of keeping it pristine, we embraced the chaos by giving our star a green light to paint the car however he wanted.
My part
We had an incredibly small budget so I took on more of a Directorial role: handling casting, location scouting, styling, on-set direction, edit supervision, grading - pretty much every step of the way.
Why it matters
It’s not a huge campaign but it was one of my first for the client and it taught me quite a lot.
The German branch of Mercedes-Benz Parts and Services took a liking to the video, and had the charts rewritten, instead making the film about Mercedes-Benz original car care products:
“Mercedes-Benz Original Care Products. We will make your star shine again” – the “star” being the common refernce to the Mercedes-Benz three-pointed-star logo.
“Mercedes-Benz Original Care Products. We will make your star shine again” – the “star” being the common refernce to the Mercedes-Benz three-pointed-star logo.
MERCEDES-AMG WORLD OF THRILL ->